Imagine your website content as 5 answers to the questions a visitor”ll ask as they browse your website.
Let’s assume the visitor came to your site from Google, intending to explore your offer — meaning, they already KNOW what they want and what they need.
Here are 5 questions a typical user’ll ask and tips on how to answer them with your website copy.
1. Is the content aligned with the title and description in the search results?
This refers mainly to the “hero” section of your website — the very first thing the visitor sees when they land on the page.
If those two elements aren’t aligned, the visitor gets confused, and there’s a huge chance they’ll close the tab and continue searching elsewhere.
A hero section that flows naturally from the title and meta description helps calm that initial fear.
Now it’s much easier for the visitor to continue exploring your site.
But not before they get an answer to another question 😉
2. Is this service provider talking to me?
Here, you respond with a short piece of text that clearly defines:
a) the visitor (“experienced solopreneur”)
b) their problem and/or the solution to their problem (“business growing too fast, creating obligations they can’t handle alone / saving time and increasing profit”)
This part needs to be written in a way that makes the visitor immediately recognize themselves.
(Imagine them exclaiming: “That’s me!”)
They’ve recognized themselves — but they still haven’t recognized you as the one who can help them.
And that’s why they ask the next question!
3. How will this service provider help me solve my problem or reach my goal?
You answer this question with:
a description of your service or services,
a display of results (through your own words or client testimonials),
a short outline of the process that leads to those results.
If you’ve handled this part well, the visitor is motivated to keep scrolling by the next question:
4. Who is this service provider and why should I trust them?
This is where you introduce yourself (no need for a formal “Dear Sir/Madam,” of course). But don’t write ten paragraphs of your life story.
Two or three relevant highlights about you are enough to build trust.
Dedicate more space to how you solve their problems and why you help people like them (your personal “why”).
Pro tip: Add one or two testimonials that highlight your strengths, skills, and unique qualities compared to other professionals in your field.
If your answers align with the visitor’s expectations — congratulations!
But… there’s still one more question they’re eager to have answered.
5. What should I do next if I want to hire this service provider?
This final question is answered by your Call to Action (CTA).
The CTA is super important because it gives the visitor a chance to take real action to address their problem.
The exact wording depends on your goal:
Do you want them to book a consultation?
Do you want them to subscribe to your newsletter?
Do you want them to purchase your service right away?
Whatever it is, express it clearly and without beating around the bush.
Do you need help with your website copy?
If you need professional guidance in writing the website for your business, book a 1 hour consultation.
But, if you’d rather deal with more pressing issues like running your business, I can take writing off your plate with my done-for-you website copywriting package.
Cover photo: Canva/ Ann H. via Pexels
